About Us


We are a crowdfunding success story with over $1M (AUD) raised on Kickstarter, Indiegogo and Makuake - delivering around 10,000 BIGSOFTI products to more than 7500 happy customers.

Created by award winning designers and Australian film professionals, BIGSOFTI is a mobile, high quality, bi-colour LED soft panel that delivers stunning diffused lighting for better photos, videos and video calls on all your devices.

Founder Al Morrow has over 10 years experience as a Director on commercial film sets across Australia and the US. He has won awards for advertising, been a judge at the Australian Director’s Guild Awards and knows how to light a scene.

Vert Design is a Sydney-based studio and design house who combine the experience of a commercial design practice with the innovation of a small production house, designing products for clients such as BMW and Sony. They win awards. They sit on judging panels for both national and international design awards. They know good design.

Hunter Ho is a manufacturing powerhouse. With years of experience in technology and LED lighting products, Hunter knows how to shine light on the right solutions to deliver stunning, high quality products every day.

Aust. Pat. App. No. 2020901506